America’s first mainstream climate brand, The Cool Down, joins the ranks of OpenAI, Disney, Tiffany & Co., and more.
BEND, Ore., March 2, 2023 /PRNewswire-PRWeb/ — The Cool Down has been named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023.This year’s list highlights the businesses at the forefront of their respective industries, paving the way for the innovations of tomorrow. These companies are setting the standard with some of the greatest accomplishments of the modern world. In addition to the World’s 50 Most Innovative Companies, 540 organizations are recognized across 54 sectors and regions.
“With broader awareness about what’s happening to our communities and planet, most Americans want to find ways to pollute less, and where possible, pick up cost savings and health benefits along the way,” stated Dave Finocchio, CEO and co-founder. “TCD has grown very quickly as a guide to help people find climate-friendly solutions that are right for them and their families. We appreciate this early acknowledgement from Fast Company and look forward to helping tens of millions of Americans take positive climate actions as we all transition to a cleaner and healthier future.”
The Cool Down (TCD) is the first mainstream climate brand and a guide for the millions of Americans transitioning to a cleaner and healthier future.
Only eight months after their public launch in July 2022, The Cool Down’s content has been viewed over 20 million times and is reaching over 5 million unique readers per month. TCD has established itself as an early leader in the space by cracking the code around mainstream climate content. By utilizing a proprietary data stack, GreenScreen, which integrates quantitative reach and engagement statistics with qualitative classifications around content type, tone, and sentiment, The Cool Down has gone beyond opinion surveys and conventional wisdom to inform its content strategy through ground-level truths about consumer behavior in the climate space: the information people actually seek, the stories they actually engage with, the choices they actually make. The Cool Down is widely distributed across the web, Instagram, and via two weekly newsletters, “Here on Earth,” which provides a weekly dose of brand-new innovation and good news, and “Play It Cool,” a guide to sustainable products and recommendations for your daily life that can make a big impact.
Fast Company’s editors and writers sought out the companies making the biggest strides around the globe. They also judged nominations received through their application process. The World’s Most Innovative Companies is Fast Company’s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides a firsthand look at the inspiring and innovative efforts of companies across all sectors of the economy.
“What a strange and thrilling year it has been to honor this year’s Most Innovative Companies. This year’s list compiles some of the most cutting-edge groundbreakers who are changing our world every single day, from legacy organizations like McDonald’s to upstarts like Mr. Beast and institutions such as NASA. Everyone on this list does something completely, uniquely different, yet, they all have one thing in common: innovation,” said Fast Company editor-in-chief Brendan Vaughan. Fast Company’s Most Innovative Companies issue (March/April 2023) is available online here, as well as in app form via iTunes and on newsstands beginning March 14. The hashtag is #FCMostInnovative.
ABOUT THE COOL DOWN
The Cool Down (TCD) is America’s first mainstream climate brand. Powered by content, community, and commerce, TCD encourages and empowers Americans to make transformative choices for themselves and their planet. The company was started in 2022 by Bleacher Report co-founder and longtime CEO Dave Finocchio, former Army Ranger Ryan Alberti, and former ABC / Yahoo News executive and innovator Anna Robertson, who lead a remote team located in some of America’s most beautiful corners. Join the conversation at thecooldown.com.
ABOUT FAST COMPANY
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at http://www.fastcompany.com.
Nina Tooley, The Cool Down, 1 3108744664, [email protected]
SOURCE The Cool Down