Don’t think the Kardashians are taking sustainability seriously? Think again. Khloe Kardashian’s Good American label just earned its B Corp status.
Khloe Kardashian’s eco denim brand Good American announced it has received B Corp certification status earlier this week.
“Since day one, we’ve believed in focusing our efforts on what will make the biggest impact for our community, our business and the planet,” the company said in a statement on its website. “That’s why we worked hard AF to get B Corporation Certified.”
The news comes on the heels of French luxury brand Chloé announcing its B Corp status on Monday.
B Corp status is no easy achievement; more than 100,000 companies have attempted it but only about 4,000 have achieved it.
Kardashians go eco
While Khloe’s company is the first to achieve B Corp status, other members of the Kardashian family are re-working their businesses and lifestyles to be more sustainable.
Earlier this year Kylie Jenner’s beauty label converted to all vegan ingredients. Most recently, she launched a holistic baby care line, which she says she tested on her daughter Stormi.
“It was a dream of mine to develop clean, safe, effective, and conscious baby care when I became a mom,” she said last month at its launch.
After her split from Kanye West, Kim Kardashian pulled her KKW Beauty line for a revamp, telling fans it was coming back cleaner and more ethical than ever.
Good American
Kardashian co-founded the sustainable denim label in 2016 with Emma Grede; it launched with a focus on body positivity and a commitment to offering size-inclusive denim designed to enhance all body shapes.
The B Corp status further cements Good American’s ethos of supporting women; days before the announcement it launched a casting initiative targeted at “women who are historically and currently not viewed as ‘models’.” It says it’s on the hunt for “real” women with a chance to sign with modeling agency, IMG.
“We will continue to put people and planet up there with profit,” the brand said.
Related: Skinny Jeans are Out: Here are 5 Sustainable Wide-Leg Styles to Try Instead