Clean toothpaste brands are becoming more sustainable, offering pastes, powders, and even tablets, to help you get that gorgeous, healthy smile.
When trying to reduce your environmental impact, it’s often relatively easy (and cheap) to make small changes. Like switching from plastic bags to reusable ones, reducing your food waste by making the most out of your groceries, or forgoing throwaway coffee cups for a metal flask.
But some changes take a little bit more research—like switching out your toothpaste. It may sound simple, but with so many options out there, from toothpaste tabs to cleaning powders, it can be an overwhelming market.
So, get ready to say bye-bye to Oral B and see you later to Sensodyne, because once you try these, you’ll never want to go back.
The best eco toothpaste brands
What makes a toothpaste brand eco-friendly? There’s no one catch-all definition, but a few things make a difference—from ingredients to packaging. Give these brands a try.
1. Bite
Bite promises to keep your pearly whites pristine with its vegan, cruelty-free and eco-friendly toothpaste bits. Packaged in a recyclable glass jar, these ‘bits’ are simply toothpaste tabs and they’re super easy to use. Just pop one in your mouth, bite down, and brush (also make sure to wet your toothbrush to get the best results).
One jar contains enough toothpaste bits to keep you going for 4 months. At $30 a jar, that’s about 25 cents per day. Plus, after your supply is used up Bite will deliver a refill in compostable packaging through the easy subscription service.
Not sure it’s a fit? Try them out on a trial basis at just $12, with the smaller bottle containing enough bits to last you for around a month.
2. Huppy
Like Bite, Huppy has also jumped on the toothpaste tablet train. Its tabs are completely plastic-free, non-GMO, cruelty free and, it should be noted, extra minty. On top of that, they’re also super simple to use. Just pop one in your mouth, chew, and brush twice a day.
You can either buy a 4 month’s supply or try them on a trial basis. When you purchase, you’ll also be provided with a plastic-free Huppy container, and every refill is packaged using compostable materials.
In case you needed any more convincing, Huppy has also been given the seal of approval from Women’s Health and the Self Healthy Beauty Awards.
3. Georganics
Whatever kind of dental product you’re looking for, Georganics have got it. From toothpaste tabs and pastes to plastic-free floss and mouthwash, as well as mineral toothpaste powder. You’ll find them in a range of flavors ranging from your standard peppermint to charcoal.
All are cruelty-free and vegan, flavored with organic oils that naturally remove stains and whiten teeth. To use, simply dip your toothbrush into the recyclable glass jar to coat with powder, and then brush as normal.
4. Davids
Founded in 2011, Davids is an old hand when it comes to producing top-quality eco-friendly dental products. One of the few pre-formulated kinds of toothpaste on the sustainable market, all of Davids products come in recyclable metal tubes which are not only better for the planet, but much easier to squeeze than classic plastic tubes.
The brand’s vegan toothpaste are fluoride and SLS free, and 98 percent of ingredients are sourced in the U.S., where the company is based, thus saving on further carbon emissions.
5. Hello
Hello makes a range of oral care products that are friendlier for you, and for the planet. The brand is committed to making everything in its portfolio vegan, cruelty-free, and sustainable. It uses plant-based, natural ingredients such as aloe vera, bamboo, coconut oil, palm oil, stevia, and mint, and never tests on animals.
“Brushing. Rinsing. Smiling. It’s all good. But you know what’s not so good? Testing products on animals or adding in animal-derived ingredients where they aren’t needed,” the company says on its website. “We’re all part of this planet, so it’s important that consumer products—including oral care ones—are good to our bodies, our furry friends, and the environment.”
6. Wildist
While wild is indeed right there in the brand name, Wildist is all about gentleness—specifically making the gentlest products possible. But while the products are gentler on your body and the planet—they’re not gentle on cutting grime. They’re incredibly effective, too.
From oral care to deodorant, everything is made with efficacy and sustainability in mind. All products come in recyclable containers, although the company warns it may be “too pretty” to toss out. We’ll let you decide what to do with your empty tubes.
7. Risewell
Risewell is carving out a unique space in the toothpaste market using a natural form of hydroxyapatite. The whitening and anti-cavity mineral is ethically sourced from a mine in France. Risewell says it has visited every single supplier to know exactly where it came from. The company boasts what it says is the highest quality hydroxyapatite in the world.
Beyond its hero ingredient, Risewell uses all-natural plant-based ingredients for a great-tasting toothpaste that’ll leave you smiling in more ways than one.